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Amazon PPC Case Study (June–Aug 2025)

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  • Amazon PPC Case Study (June–Aug 2025)

Background

Before our PPC optimization, the client’s campaigns faced several challenges:

  • Broad keyword targeting without proper filtering.

  • Weak negative keyword strategy.

  • No bid adjustments based on profitability.

  • Inconsistent budget allocation.

Goal:

  • Increase sales
  • Improve ROAS
  • Reduce ACOS

Before Optimization (Baseline Performance)

Optimization Strategy:

1. Keyword Refinement

  • Identified high-performing search terms from reports.

  • Added negative keywords to block irrelevant clicks.

  • Shifted budget to top-converting terms.

2. Bid Optimization

  • Reduced bids on low-performing placements.

  • Increased bids for high-ROI keywords.

  • Implemented dayparting for peak hours.

3. Campaign Restructuring

  • Segmented by match type: Exact, Phrase, Broad.

  • Created branded vs. non-branded keyword campaigns.

  • Added product targeting ads on competitor listings.

4. Creative & Listing Optimization

  • Improved product titles, bullets, and images.

  • A/B tested creatives to boost CTR.

5. Budget Reallocation

  • Moved budget from low performers to high-ROI campaigns.

After Optimization (June 1 – Aug 9, 2025)

Performance Impact:

  • Sales Growth: From ~$25K/month → $40K–45K/month.

  • ROAS: Improved from 3.1 → 5.42.

  • ACOS: Reduced from ~30% → 18.44%.

  • Efficiency: $5.42 in revenue for every $1 spent on ads.

Client

AMAZON

Date

June 1– August 9, 2025

Category

AMAZON PPC

Key Takeaways:

  • Data-driven keyword and bid decisions boost profitability.

  • ACOS under 20% is highly profitable in this niche.

  • Campaign restructuring + creative refresh = higher CTR & conversion rates.

  • Scalable growth is achievable without increasing ad spend proportionally.

Summary:

📊 Spend: $19,114 → Sales: $103,639 → ROAS: 5.42 → ACOS: 18.44%
📈 Steady upward sales trend with peaks during targeted keyword pushes & promotions.