25-Day Sprint to $147K in Sales

Project Detail

From June 1 to June 25, 2025, we executed a 25-day sprint that generated $147K in sales through a precise micro-scaling strategy. Our client, an established Amazon seller operating in the premium-priced product niche, leveraged both FBA and FBM fulfillment models. By analyzing key data points and applying targeted optimizations, we maximized performance within a short timeframe while maintaining efficiency across campaigns and fulfillment operations.

Challenge This Project

This wasn’t a full-year growth story—this was a focused 25-day sales sprint where the client wanted to:

The pressure was on to outperform historical benchmarks without sacrificing AOV or profitability.

Client

Amazon Seller

Date

June 1– June 25, 2025

What We Did Differently

Rather than the usual “scale spend” strategy, we took a micro-optimization approach:

Precise Bid Optimization: Tightened PPC bidding on proven SKUs while pausing inefficient ones.
Strategic Coupon Use: Rolled out low-discount, high-visibility coupons to boost CTR without hurting AOV.
Dayparting Campaigns: Adjusted bids by time of day and days of the week based on sales velocity patterns.
Cross-SKU Bundling: Slight upsells led to higher units per order, even with less discounting.
ASIN-Level Monitoring: Reacted to performance in real time instead of waiting for week-end results.

The Insight

Even though the average sales per order dipped slightly, total sales still increased due to better volume management and tighter campaign control. This short-term campaign beat last year’s numbers in all key volume metrics, proving the power of precision over brute-force spend.

Final Thoughts

Success on Amazon doesn’t always mean scaling fast—it sometimes means scaling smart.

Project Detail