Our campaign strategy included a mix of targeting types to maximize visibility and efficiency. Auto campaigns were used in Month 1 primarily for data harvesting to identify high-performing keywords. Exact match campaigns focused on targeting high-converting keywords with strong purchase intent, while broad and phrase match types helped capture related search traffic. Product targeting campaigns were strategically placed against weaker competitors to drive conversions. We implemented low-bid, high-relevance keyword targeting to control costs and maintain ad efficiency. Throughout the campaign, we A/B tested ad copy and budgets on a weekly basis to optimize performance. Additionally, we created a custom audience retargeting campaign via Amazon DSP (optional) to further increase brand exposure and conversion rates.