In early July 2025, a seller approached us facing:
ROAS below 3.0, leading to lost profitability
High ACoS cutting into margins
Campaigns running without structured optimization
Budget wasted on non-converting keywords
Increase ROAS to 5.0+
Keep ACoS under 20% for sustainable profitability
Eliminate wasted ad spend
Scale sales while improving efficiency
Comprehensive PPC Audit – Identified underperforming campaigns & wasted spend
Keyword Optimization – Reallocated budget to high-intent, profitable keywords
Negative Keywords – Blocked irrelevant searches to prevent wasted clicks
Bid & Placement Optimization – Increased bids for top performers, lowered for low ROI terms
Creative Refresh – Updated product images & ad copy to improve click-through rate (CTR)
AMAZON
July 2025
AMAZON PPC
| Metric | Value | Improvement |
|---|---|---|
| Metric | Value | Improvement |
| Ad Spend | $5,664.32 | — |
| Sales | $31,760.22 | + Increased revenue from ads alone |
| ROAS | 5.61 | ↑ from <3.0 |
| ACoS | 17.83% | ↓ under 20% target |
ROAS nearly doubled compared to the starting point
ACoS maintained under 18% while scaling sales past $30k/month from ads
Built a structured, scalable campaign for long-term profitability
