Before our PPC optimization, the client’s campaigns faced several challenges:
Broad keyword targeting without proper filtering.
Weak negative keyword strategy.
No bid adjustments based on profitability.
Inconsistent budget allocation.
| Metric | Value |
|---|---|
| Monthly Ad Spend | ~$7,000 |
| Monthly Sales (Ad-attributed) | ~$25,000 |
| ACOS | ~28–32% |
| ROAS | ~3.1 |
| CTR | Low (untargeted keywords & generic creatives) |
Identified high-performing search terms from reports.
Added negative keywords to block irrelevant clicks.
Shifted budget to top-converting terms.
Reduced bids on low-performing placements.
Increased bids for high-ROI keywords.
Implemented dayparting for peak hours.
Segmented by match type: Exact, Phrase, Broad.
Created branded vs. non-branded keyword campaigns.
Added product targeting ads on competitor listings.
Improved product titles, bullets, and images.
A/B tested creatives to boost CTR.
Moved budget from low performers to high-ROI campaigns.
| Metric | Value | Change from Baseline |
|---|---|---|
| Total Ad Spend | $19,114.22 | ≈ same monthly spend |
| Total Sales (Ad-attributed) | $103,639.78 | ↑ 75% |
| Average ROAS | 5.42 | ↑ from 3.1 |
| Average ACOS | 18.44% | ↓ ~35% |
Sales Growth: From ~$25K/month → $40K–45K/month.
ROAS: Improved from 3.1 → 5.42.
ACOS: Reduced from ~30% → 18.44%.
Efficiency: $5.42 in revenue for every $1 spent on ads.
AMAZON
June 1– August 9, 2025
AMAZON PPC
Data-driven keyword and bid decisions boost profitability.
ACOS under 20% is highly profitable in this niche.
Campaign restructuring + creative refresh = higher CTR & conversion rates.
Scalable growth is achievable without increasing ad spend proportionally.
📊 Spend: $19,114 → Sales: $103,639 → ROAS: 5.42 → ACOS: 18.44%
📈 Steady upward sales trend with peaks during targeted keyword pushes & promotions.
