Amazon PPC Transformation Case Study – June 2025

Amazon PPC Transformation

Amazon PPC Transformation Case Study – June 2025

In late May 2025, a fast-growing e-commerce brand selling on Amazon approached us with a challenge. They offered high-quality products but were struggling to make their advertising profitable. Despite investing thousands of dollars in Amazon PPC, their campaigns were underperforming and generating a return on ad spend (ROAS) below 3.0, losing money, and making it difficult to scale without overspending.

Their Goals:

Increase profitability by improving ROAS while keeping advertising cost of sales (ACoS) under control.
Scale their PPC spend only if it delivered profitable growth.
Reduce wasted spend by refining targeting.
Base every decision on performance data and ongoing optimization.

Client

Amazon

Date

June 2025

Our Strategy:

Optimized keywords, pausing low-converting terms and focusing on high-intent keywords with proven sales history.
Implemented negative keywords to eliminate irrelevant clicks.
Introduced dayparting, raising bids during peak converting hours.
Ran creative testing to prevent ad fatigue and improve click-through rates.

The Results:

Before working with us, the client had a ROAS of just 2.9, spent around $6,000 per month, generated ~400 PPC orders, and struggled with high ACoS and a 5% conversion rate.

From June 1–24, 2025, performance dramatically improved:

ROAS jumped to 8.07.
Ad spend: $7,419.47.
Orders from PPC: 1,179.
Clicks: 17,469.
Estimated revenue from ads: over $59,800.
Cost per order dropped to about $6.29.
Conversion rate improved significantly with more qualified traffic.

Key Takeaways:

This transformation turned an unprofitable ad strategy into a high-performing sales engine. ROAS nearly tripled, sales volume grew almost threefold, and profitability was maintained. The client can now confidently scale their PPC campaigns, knowing each advertising dollar delivers stronger returns.