Scaling Amazon Sales to Over $2M+ in 12 Months

Scaling Amazon Sales

Scaling Amazon Sales to Over $2M+ in 12 Months

This case study highlights our collaboration with a private label brand selling on Amazon through both FBA and FBM channels. When we first onboarded the client in May 2024, they faced several key challenges, including inconsistent daily sales, a low average order value, a minimal PPC strategy, and the absence of a clear plan to build sales velocity. These issues were limiting their growth potential and preventing them from scaling effectively.

Our Strategy

Over the course of 13 months (May 1, 2024 – June 18, 2025), we executed a full-funnel strategy:

Optimized Listings: Enhanced product titles, bullet points, and A+ Content to improve conversion rate.
PPC Overhaul: Built a data-driven Amazon PPC strategy focused on high-converting search terms, with proper negation and bid optimization.
Keyword Ranking Push: Allocated budget to specific keywords using ranking campaigns, boosting visibility.
Inventory & Seasonality Planning: Ensured consistent stock during peak periods and sales events (e.g., Black Friday).
Review Generation: Implemented Vine & follow-up email strategy to grow reviews.
Pricing & Profit Analysis: Adjusted pricing for better AOV and profitability while maintaining competitiveness.

Client

Amazon

Date

May 1, 2024 – June 18, 2025

Primary Observations:

Strategic PPC scaling and organic keyword push significantly boosted visibility.
Full listing optimization played a major role in conversion rate improvement.
Seasonality campaigns (Prime Day, Holidays) were used to spike momentum.
Consistency in backend operations (inventory, shipping, and reviews) sustained long-term performance.

Conclusion:

With the right blend of strategy, analytics, and consistent execution, we transformed a struggling account into a $2M+ revenue-generating brand within a year.

Results (May 1, 2024 – June 18, 2025)

Total Units Ordered	$125,554
Ordered Product Sales	$2,044,739.90
Average Sales/Order Item	$16.96
Average Units/Order Item	1.04

Notable Growth Highlights:

Daily sales grew consistently with minimal drops.

A visible sales spike occurred during seasonal campaigns.

Several days peaked over $10,000 in daily revenue.